1. Why does Lanier say it is more desirable to be a cat rather than a dog in an online environment?

2. Why does Lanier feel that social media has moved from being advertising to being continuous behavior modification?

3. Why does Chamath Palihaptiya, VP of user growth at Facebook not use social media anymore?

4. Why is the reward of imperfect feedback one of the building blocks of addiction?

5. How does Lanier define addiction?

6. Why is negative feedback more attractive than positive feedback for social media platforms?

7. What is lock-in and how does t relate to Lanier's call to quit you social media accounts?

8. Why does Lanier say that a person is likely to be manipulated on social media?

9. Why is BUMMER's influence like climate change?

10. Why does Lanier say that people on BUMMER platforms tend to become assholes?

11. How does Lanier say the BUMMER machine impacted journalism?

12. Why is Lanier skeptical about minor tweaks and reforms tothe way Facebook operates?

13. What does Lanier say is the result of Google and Facebook's early attempts to chase bad actors?

14. Why does Lanier say that bad actors prevail even though prohibitions placed by the corporations are successful?

15. Why is the BUMMER machine different from having a cognitive behavioral therapist?