1. Approximately how many campaigns did Cambridge Analytica and its parent company Strategic Communications Laboratories (SLC) participate in?
2. What evidence does the author provide that suggests there has been involvement by Cambridge Analytica in Najib Razak’s Barisan Nasional Party?
3. What was Cambridge Analytica trying to accomplish in its work for a political party in Ukraine?
4. What did Poppy Noor find out about younger users on Facebook?
5. What does Poppy Noor say is new about the research into the links between personality and politics conducted on Facebook?
6. What does Poppy Noor say is problematic with the way Cambridge Analytica used data in the 2016 election?
7. Why did Jeffrey Chester, Executive Director of the Center for Digital Democracy say IDEIA’s methods should raise eyebrows?
8. What does the acronym OCEAN stand for?
9. What is the main tool that IDEIA uses to predict personality type?
10. What is “scraping” and why is it frowned upon by social media companies?
Extra Credit: What does it mean to collect data in aggregate?